Home Business Standard The era of long-term and holistic brand association is over, says Kwan’s...

The era of long-term and holistic brand association is over, says Kwan’s MD

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February 18, 2018

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Business Standard – The full endorsement piece is slowing down.

Summary

The full endorsement piece is slowing down.
What people are looking for are digital and social media influencers, Anirban Das Blah tells Sangeeta Tanwar The Indian cricket Under 19 team has been performing consistently.
However, the players fail to get endorsements.
Look at the junior level cricket and first class cricket, it’s the same story.
The reason why this is so is that soon the Under 19 boys will try and move into senior team.