Business Standard – The full endorsement piece is slowing down.

Summary

  • The full endorsement piece is slowing down.
  • What people are looking for are digital and social media influencers, Anirban Das Blah tells Sangeeta Tanwar The Indian cricket Under 19 team has been performing consistently.
  • However, the players fail to get endorsements.
  • Look at the junior level cricket and first class cricket, it’s the same story.
  • The reason why this is so is that soon the Under 19 boys will try and move into senior team.


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