Business Standard – The full endorsement piece is slowing down.
- The full endorsement piece is slowing down.
- What people are looking for are digital and social media influencers, Anirban Das Blah tells Sangeeta Tanwar The Indian cricket Under 19 team has been performing consistently.
- However, the players fail to get endorsements.
- Look at the junior level cricket and first class cricket, it’s the same story.
- The reason why this is so is that soon the Under 19 boys will try and move into senior team.