Reuters – SYDNEY (Reuters) – Cricket Australia has signed a new six-year broadcast agreement worth A$1.2 billion ($935 million), the board said on Friday, allaying fears of a financial blow in the wake of last month’s ball-tampering scandal in South Africa.

Summary

  • SYDNEY (Reuters) – Cricket Australia has signed a new six-year broadcast agreement worth A$1.2 billion ($935 million), the board said on Friday, allaying fears of a financial blow in the wake of last month’s ball-tampering scandal in South Africa.
  • REUTERS/Jason Reed Broadcaster Seven West Media and pay television company Foxtel, which is jointly owned by News Corp and Telstra Corp, secured the media rights, taking over from long-term cricket broadcaster Nine Entertainment .
  • Until Friday, Nine was the assumed cricket broadcaster, with the network holding the media rights for more than 40 years due to a relationship with the sport brokered by the late media mogul Kerry Packer.
  • Cricket Australia acknowledged Nine’s contribution to the sport on Friday.
  • While Nine will no longer be Australia’s cricket broadcaster, it will, from 2020, televise the Australian Open tennis event under a deal announced last month.


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