The Sydney Morning Herald – For the best part of four decades, the sounds of Channel Nine’s iconic cricket broadcast theme music have announced not just the start of a cricket broadcast but of an Australian summer and a national obsession that’s included hours on the couch and rounds of backyard cricket.

Summary

  • For the best part of four decades, the sounds of Channel Nine’s iconic cricket broadcast theme music have announced not just the start of a cricket broadcast but of an Australian summer and a national obsession that’s included hours on the couch and rounds of backyard cricket.
  • But confirmation that News Corp’s Foxtel, controlled by Rupert Murdoch, and Seven West Media, controlled by Kerry Stokes, have wrested the rights from Channel Nine represent not just a billion -dollar shake-up in television broadcast, but a changing of the guard in the cultural order.
  • Kerry Packer brought cricket to Nine in 1977.
  • Photo: SuppliedNine’s successful decades-long relationship with cricket has created cultural icons of players, commentators, memorable competitions such as Classic Catches, and technological advances such as stumpcams, creating jobs and livelihoods for many and entertainment for many more.
  • Where the late Kerry Packer shook things up via revolution, reinventing broadcasting of the game and bringing cricket as mass entertainment to our living room, this change is more evolution – but no less significant.


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