WA Today – Cricket is no longer a dirty word in Australia after leading sports broadcasters Seven West Media and Fox Sports agreed to a record $1.2 billion, six-year media deal with Cricket Australia last Thursday night.

Summary

  • His organisation’s record deal with Seven ($450 million) and Foxtel ($630 million), on the back of the ball-tampering scandal in South Africa that outraged cricket fans and sponsors alike, should be applauded, with Nine effectively walking after more than 40 years covering a sport long-time mogul Kerry Packer helped grow around the world.
  • Nine shocked industry insiders when it pinched the Australian Open TV rights off Seven two weeks ago with a $300 million bid, one that now makes sense if it saw cracks in its pitch for the new cricket rights.
  • He will likely again lead Seven’s (final) broadcast of the tennis and its new cricket commentary team, probably alongside Bruce McAvaney, a cricket tragic who will have dibs on whatever role he desires (he might even sway Dennis Cometti back in to the commentary box attack).
  • In all seriousness, Seven’s biggest test won’t come on Boxing Day but over the entire summer, as it attempts to manage new content, personalities and logistics, and appease current sponsors and future ones, along with cricket fans accustomed to Nine’s long-running style.
  • AFL – $2.


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