Age, The (Melbourne, Australia) – “I am presently in South Africa.
- Shaky startEven before the ball tampering crisis exploded, the cricket rights process was off to the shaky start.
- Ultimately, it means Cricket Australia’s long-term broadcaster has less money left to spend on the sport.
- A historic realignment Whatever happens, a historic realignment in Australian sports broadcasting seems likely, with two of the most enduring alliances (Seven and tennis, and Nine and cricket) likely to be altered.
- “Acquisition of the tennis rights, is likely to greatly diminish Nine’s desire to retain the rights to the cricket in our view,” he wrote.
- Ten’s new owner, CBS, understands the power and value of sport: it shells out billions on rights each year, including for NFL games, college football, college basketball and the US Masters golf tournament.