Warc News – MUMBAI: Sports tourism, already a big business in developed markets, is starting to make inroads with Indian sports fans who are looking beyond cricket when they travel overseas to attend a sporting event.

Summary

  • MUMBAI: Sports tourism, already a big business in developed markets, is starting to make inroads with Indian sports fans who are looking beyond cricket when they travel overseas to attend a sporting event.
  • That trend gained international momentum a few years later when the 2011 ICC Cricket World Cup was hosted across three countries: India, Sri Lanka and Bangladesh.
  • “Cricket fans explored these two destinations as among the most preferred honeymoon or holiday destination.
  • But Indian sports fans are not only interested in cricket, according to Karan Anand, head of relationships for travel specialists Cox and Kings.
  • While some ardent cricket fans may link sporting tourism with honeymoons, Anand reported that alternative sports tend to attract groups of men or work colleagues on an incentive trip.


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