MediaNama (India) – In what is probably a record for a tournament that was played outside India, the FIFA World Cup got over 70 million viewers on Sony Liv, the Economic Times reports.

Summary

  • In what is probably a record for a tournament that was played outside India, the FIFA World Cup got over 70 million viewers on Sony Liv, the Economic Times reports.
  • That’s still a staggering number, considering that India didn’t even qualify for the World Cup this year.
  • Sony Liv’s 70 million is not far behind the 2015 Cricket World Cup’s 87 million total viewers.
  • (This year’s IPL got Hotstar 202 million viewers, a 232% increase from the cricket World Cup three years back.)
  • Sony Liv and Hotstar both managed to mostly pull off these last two tournaments without a hitch — in the US, YouTube TV crashed under the load of demand by users for the FIFA World Cup during a semifinal match between England and Croatia.


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