Best Media Info (India) – Conceptualised by Taproot Dentsu, the campaign led by a TVC is being rolled out across out of home, digital and social
Star Sports has launched its latest television commercial to promote India-West Indies ODI and T20 series being played this October-November.

Summary

  • Conceptualised by Taproot Dentsu, the campaign led by a TVC is being rolled out across out of home, digital and socialStar Sports has launched its latest television commercial to promote India-West Indies ODI and T20 series being played this October-November.
  • Gautam Thakar, CEO, Star Sports, said, “It’s a universal fact that when India and West Indies have met on the field, it’s the sheer power play which has come to the fore.
  • The magnificent men in maroon – West Indies, known as fearless stroke makers, have demolished attacks with skill and power in ODI’s and T20’s against India.
  • The current ICC World T20 champions, the West Indies team came with a plan, bettering their Indian counterparts in the semi-finals of the T20 World Cup, and is sure to bring new tactics to the table in the upcoming ODI and T20 series against India.
  • The nature of a limited overs series between India and West Indies is that it constantly moves in different directions, and that too at a rapid, almost breathtaking pace.

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