Shoes & Accessories (India) – One8, the athleisure brand, which India’s national cricket team captain Virat Kohli co-created with German retailer Puma, has clocked a revenue of Rs 100 crore in the first year of its launch, according to a major daily.

Summary

  • One8, the athleisure brand, which India’s national cricket team captain Virat Kohli co-created with German retailer Puma, has clocked a revenue of Rs 100 crore in the first year of its launch, according to a major daily.
  • With this, Kohli’s first year earning from Puma as part of an endorsement deal will be around Rs 22 to Rs 24 crore.
  • The skipper has signed Rs 110-crore eight-year endorsement deal with the German brand.
  • One8’s revenue of Rs 100 crore in the very first year holds significance as Reebok India, which is present in India for over a decade, generated a revenue of Rs 390 crore in FY2017- 18.
  • Meanwhile, market leader Adidas clocked a revenue of Rs 1,097 crore, the daily reported.

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