The Economic Times – NEW DELHI: Advertisers are expected to spend over Rs 2,000 crore during the IPL this year, said top media buyers, after the Indian cricket board announced that the 12th edition of the tournament will be hosted in the country despite the general elections.

Summary

  • NEW DELHI: Advertisers are expected to spend over Rs 2,000 crore during the IPL this year, said top media buyers, after the Indian cricket board announced that the 12th edition of the tournament will be hosted in the country despite the general elections.
  • “IPL is a high interest, high-profile event with universal appeal and should continue to do well,” said Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network , adding that it remains to be seen how the organisers manage to build excitement around it, both on air and on ground.
  • BCCI announced that IPL will be played in India and had proposed March 23 as the kick-off date for the Twenty20 tournament, swatting fears of advertisers and media buyers that it may be shifted to a foreign location.


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