Best Media Info (India) – The partnership will see Coca-Cola’s brands become exclusive non-alcoholic beverage partners of the ICC until 2023.

Summary

  • The partnership will see Coca-Cola’s brands become exclusive non-alcoholic beverage partners of the ICC until 2023.
  • Coca-Cola’s rival Pepsi once used to be the partner of ICCCricket is at the heart of India and is also gaining popularity globally.
  • In a quest to bring together sports, consumers, brands and the everlasting love for cricket across the world, International Cricket Council (ICC) and Coca-Cola have come together for a five-year global strategic partnership.
  • The partnership will see The Coca-Cola Company’s (TCCC) brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.
  • The partnership will strategically align both entities for the long run by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands and worldwide reach with ICC’s ambition to expand the sport’s footprint globally.

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