WA Today – Seven West Media is the frontrunner to be the next free-to-air broadcaster for cricket and end Nine’s four-decade stranglehold on the sport.
- Rupert Murdoch’s News Corp-controlled Foxtel will pay for the majority of the rights in a deal that will re-shape the broadcast landscape for Australia’s most popular summer sport.
- The new deal will mean Nine is no longer the home of Test cricket, and Ten loses ownership of the Big Bash League rights.
- Under the deal expected to be announced, it’s likely Seven would simulcast the tests and 43 Big Bash League matches, though it is not expected to get the prized digital rights under the deal.
- Digital rights were a sticking point for some of the free-to-air broadcasters during the negotiations, including Nine and Ten, which had resubmitted a joint bid for five years of cricket totalling $900 million.
- “Network Ten turned the Big Bash League into the television phenomenon it is today and one of the most popular sports in Australia, a sport that all Australians were able enjoy for free.