Ad News – Foxtel and the Seven Network are poised to snatch the media rights for cricket from Nine and Ten in a $1 billion six year deal, The Australian and Australian Financial Review are reporting.

Summary

  • Foxtel and the Seven Network are poised to snatch the media rights for cricket from Nine and Ten in a $1 billion six year deal, The Australian and Australian Financial Review are reporting.
  • The deal would see Seven pick up international cricket and some Big Bash League games while Foxtel would have the exclusive rights to Big Bash League games and simulcast domestic international cricket, including all tests, One Day Internationals and T20 games, reports suggest.
  • It is unclear at this stage how much each party is paying for cricket rights, but reports suggest Foxtel is underwriting a large proportion of the six-year package.
  • Previously, academics that specialise in sports broadcasting told AdNews they believed the recent ball tampering scandal could impair the value of cricket rights by several hundred million dollars and that the $1 billion mark was unlikely.
  • If the deal is inked as reported, it will be interesting to see is how much impact simulcasting international cricket on Foxtel will have on FTA ratings next summer.


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