Sport 24 – Sydney – Pay-TV company Foxtel and the free-to-air Seven Network on Friday won a bidding war for television and digital cricket rights in Australia, signing a deal worth almost A$1.2 billion (R11.26 billion).

Summary

  • Sydney – Pay-TV company Foxtel and the free-to-air Seven Network on Friday won a bidding war for television and digital cricket rights in Australia, signing a deal worth almost A$1.2 billion (R11.26 billion).
  • Fox and Cricket Australia also formed a new digital partnership to feed the internet.
  • It’s fair to say that the interest in our rights during this process has been unprecedented,” said Cricket Australia chief executive James Sutherland.
  • He called it a “revolutionary” partnership which would allow increased investment in grassroots cricket, the ability to further develop facilities, and better pathways to grow the game for women and girls.
  • Foxtel chief Patrick Delany said the company would offer fans “the most compelling, entertaining and innovative coverage of cricket”.


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