ABC News Australia – Seven West Media has confirmed it has won the bidding war for Cricket Australia’s television rights.
- In a statement to the ASX, Seven said it had been informed its bid with pay-TV partner Foxtel to broadcast Australian international cricket games from the summer of 2018-2019 as well as the Big Bash League had been successful.
- It is the first time that the Nine Network has lost the cricket rights in 40 years.
- Cricket Australia had been under pressure to deliver a big pay day having asked all parties to re-submit tenders earlier this year after a disappointing first round of bids.
- The Cricket Australia deal is the latest round of an increasingly expensive game of musical chairs in TV sports rights, with the CBS-owned Network Ten again missing out.
- Nine’s recent Tennis Australia $300 million deal was 50 per cent higher than Seven’s five-year deal which just expired, while the consortium of Seven, Foxtel and Telstra’s bid upped its AFL rights deal by 67 per cent to a table-topping $2.