Age, The (Melbourne, Australia) – Since Tests will be simulcast on Seven, the deal seems to comply with Australia’s anti-siphoning regime.

Summary

  • The deal seems to signify that the era of moguls weilding influence over sport in Canberra is all but over.
  • Nine moved last month to snatch tennis rights from Seven and will broadcast that sport on all platforms.
  • It’s head of sport, Tom Malone, is sticking to the line that the company acted in the best interests of the business.
  • “As I said a couple of weeks ago, we must secure sports rights at the right price and terms.”
  • The rights deal tells us at least one other thing.


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