Indian Express – Written by
Bharat Sundaresan
| Mumbai | Updated: May 15, 2018 8:30:47 IPL figures so far show a significant dip, a closer look suggests that viewership curves seem to depend on how close the games are.

Summary

  • The trend has Star India, in their first season as official broadcasters for the IPL, coping with a major dip in TRPs post-11 pm.
  • The first IPL outing for Star, which bought the broadcast rights for Rs 16,347.5 crore last year, has been successful, with numbers suggesting a spike in viewership from last season.
  • (Source: IPL)“Until last year, the matches used to finish at 11.20-11.25 pm on average.
  • But as IPL chairman Rajeev Shukla told The Indian Express last week, some of the franchises were not so keen and had said that the “stadium does not fill at 7 pm”.
  • Star expects next week’s playoff matches, which start earlier, are a crucial indicator with Gupta expecting a substantial increase in viewership.


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