SportzPower (India) – BIRMINGHAM: High ticket prices have been partly blamed for the underwhelming fan turnout here for the ongoing first Test between India and England, which has also raised the “genuine question” of whether Test cricket is relevant to the South Asian cricket community in the UK.

Summary

  • BIRMINGHAM: High ticket prices have been partly blamed for the underwhelming fan turnout here for the ongoing first Test between India and England, which has also raised the “genuine question” of whether Test cricket is relevant to the South Asian cricket community in the UK.
  • But the pricing is a lot higher than previous Pakistan Test matches, so there’s an element of cashing in, perhaps, on Asian communities’ passion for cricket,” National Asian Cricket Council (NACC) chairman Gulfraz Riaz told The Guardian.
  • “From what I understand the prices are almost double of what they were for Pakistan Test matches in some cases.
  • Out of the two communities, the Indian cricket community is a bit more affluent and maybe they were targeted,” Riaz said.
  • I think the marketing could have perhaps been better and there’s also the genuine question of whether Test cricket is relevant to the South Asian cricket community,” he told The Guardian.

Read more…