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Foxtel readies sport and entertainment streaming services to fight Netflix, Stan

Australian Financial Review, The – Foxtel executives have given the green light to another major revamp of its streaming offering and are expected to unveil standalone services for sport and entertainment.

Summary

  • Foxtel executives have given the green light to another major revamp of its streaming offering and are expected to unveil standalone services for sport and entertainment.
  • The new sports streaming service, known internally as Project Martian, revealed by The Australian Financial Review in March, is understood to be readying for a likely launch in November with Fox Sports’ first exclusive men’s cricket match between Australia and South Africa on November 4 in Perth.
  • Foxtel Now was launched last year by then chief executive Peter Tonagh, however, it has failed to gain traction because the pricing and service has basically been in line with the pay TV giant’s linear cable subscription service.
  • Sources said Foxtel chief executive Patrick Delany, who was Fox Sports boss until the merger of the two earlier this year, was not a big fan of the rebranding of Foxtel’s streaming service to Foxtel Now last year, believing it created brand confusion and didn’t properly leverage the portfolio of content the News Corp-controlled pay TV provider has amassed.
  • Mr Delany has had consulting firm McKinsey & Co working in Foxtel for a number of months on a digital transformation to deal with an array of headwinds it is facing with the entry of Netflix, the growth of Stan – which is 50-50 owned by Nine Entertainment and Fairfax Media, publisher of the Financial Review – and the expected ramp up by Amazon in marketing its Prime Video service.


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Written by Cric Editor

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