The rise of brand Rohit Sharma

Indian Television – MUMBAI: He is the only batsman in the world to score double century twice in limited overs, the maximum number of individual sixes (16) in an ODI match and the only captain to win the Indian Premier League (IPL) title thrice.


  • While he makes a pretty decent amount from his cricketing career where he receives an enormous annual salary of Rs 11.5 crore, Sharma draws in an average of over Rs 10 crore annually from brand endorsements.
  • In a career spanning 11 years, Sharma has endorsed brands such as Maggi, Fair and Lovely, Lays, Nissan, energy drink Restless, Nasivion nasal spray, Ceat Tyres, Swiss watches company Hublot, Aristocrat by VIP luggage, Adidas and Oppo mobiles.
  • While one may think that his brand choices haven’t really been wise and astute in the last few years, he gradually seems to be getting a hang of how the game of brand endorsement is played.
  • The renowned tire company Ceat also pays him Rs 3 crore every year to put the brand’s sticker on his cricket bat.
  • Currently, Indian cricket team captain Virat Kohli seems to be every brand’s go-to person as his brand equity was valued higher than football star Lionel Messi in the Forbes top 10 list of global athletes of 2017 with an estimated value of $14.5 million.

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Written by Cric Editor

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