Indian Television – MUMBAI: Indian fans are in for a rollercoaster ride in 2019 thanks to an action-packed cricket calendar.
- While Indian broadcasters are now investing in emerging sports along with a growing interest from audiences, nothing captures the hearts and minds of India’s public like a hotly contested cricket match.
- According to the 2018 KPMG media and entertainment report, television is expected to grow at a CAGR of 12.
- According to India Sports Sponsorship report 2018 by ESP properties and SportzPower, media spending in sports as a whole grew 15.
- Franchises have witnessed a windfall due to the renegotiated broadcast rights (won by Star India for Rs 3270 crore per year, four times higher than what Sony Pictures Network India paid per year during from 2008 to 2017) and title sponsorship rights (acquired by Vivo for Rs 440 crore per year).
- Indian cricket has set global benchmarks in the past couple of years, with the IPL rights being awarded for a record Rs 16347 crore to Star India for the period 2018 to 2022 and Oppo snapping up the Indian cricket team’s sponsorship rights for Rs 1079 crore till 2022.