Impact (India) – AGENCY

The video is an extension to the brand’s #MainSeHum campaign which revolves around the instinctive moments of love, care, commitment and happy responsibilities that one embraces as they step from ‘Main’ se ‘Hum’.

Summary

  • AGENCYThe video is an extension to the brand’s #MainSeHum campaign which revolves around the instinctive moments of love, care, commitment and happy responsibilities that one embraces as they step from ‘Main’ se ‘Hum’.
  • We’re happy to feature Cheteshwar Pujara for his reliable, dependable and responsible, both on-field and off-field, qualities.
  • Rajiv Dingra, Founder and CEO, WATConsultCLIENTThe #MainSeHum campaign communication aims to make consumers realize their own happy responsibilities towards their loved ones.
  • Cheteshwar Pujara is an ever dependable figure in the Indian cricket test team and his remarkable quality of protecting and putting the team’s interests ahead of his own, beautifully encapsulates the essence of #MainSeHum.
  • Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life InsuranceCreditsAgency: WatconsultAVP: Esther Carrieann CaszoDirector: Rushil ByalaExecutive Producer: Aayush Dua

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