The Scottish Sun – BLUNDERING cricket chiefs have bowled a long hip-hop – by advertising the new Hundred tournament with a crowd photo from a rap concert in Miami.

Summary

  • BLUNDERING cricket chiefs have bowled a long hip-hop – by advertising the new Hundred tournament with a crowd photo from a rap concert in Miami.
  • English cricket chiefs chose the obvious place to find a crowd shot luring more fans to sport – a rap concert in MiamiThe cricket board was already under fire over the new 100-ball event next summer.
  • In came a photo of girls watching cricket – the type of people the ECB’s research shows have been slow to take up the sport.
  • Or perhaps the ECB just heard them singing: “I don’t like cricket.”
  • Tournament director Sanjay Patel aims to reduce the chasm between the 1.1million fans who attend games in the UK and the the country’s overall total of 10.5mi cricket followers.


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