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American Tourister gets nation to sing for boys in blue, Mithali Raj leads the chorus

Best Media Info (India) – As India unites to support our cricket team in the World Cup, the crowd-sourced anthem crafted by Autumn Grey serves as an outlet for our excitement.

Summary

  • As India unites to support our cricket team in the World Cup, the crowd-sourced anthem crafted by Autumn Grey serves as an outlet for our excitement.
  • With this sentiment in mind, American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by captain of team India Virat Kohli.
  • Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said, “With the excitement of the ongoing cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign.
  • Speaking on the campaign, Bodh Deb, Vice-President and Branch Head, Autumn Grey Mumbai, said, “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief.
  • Credits:Client: American TouristerAgency and Production Credentials:Agency: Autumn GreyFounder and CEO: Anusha ShettyVice-President and Branch Head: Bodh DebCampaign Idea: Noopur Vasuraj, Hazel DalbyAnthem Song Lyrics by: Yathartha Sharma, Amit KumaranCampaign Lead: Eram KhanCampaign Team: Sasha Silvetser, Jane Sequeira, Yashas Patel, Soumyadeep Ghosh, Mohit Bhardwaj, Varun Vasaraj, Deepak Puttaramaiah, Kiran Kumar Matti, Rakesh Siddaramaiah, Kaveri Ganiger, Radhika Ajgaonkar, Kruthika R.

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Written by Cric Editor

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