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Talking Point: Cricket World Cup Will Not Affect Viewership of Champions’ League: Kaul

Impact (India) – Sony Pictures Networks India recently named Farhan Akhtar as UEFA’s official guest, as a marketing strategy leading up to the UEFA Champions’ League Semi-Final and Final, and has plans to screen the matches at PVR Cinemas at Mumbai, New Delhi, Pune, Kolkata and Chennai.

Summary

  • Sony Pictures Networks India recently named Farhan Akhtar as UEFA’s official guest, as a marketing strategy leading up to the UEFA Champions’ League Semi-Final and Final, and has plans to screen the matches at PVR Cinemas at Mumbai, New Delhi, Pune, Kolkata and Chennai.
  • After witnessing a considerable jump in viewership for the league, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India reveals plans for WWE and the PRO Volleyball league as well.
  • Over to him:79% Growth Witnessed by UEFA Championship League: This time, we made a very special effort to have 12 games telecast at prime time in India; earlier, it was aired at 12:30 am.
  • On Pro-Volleyball League: The first season of Pro-Volleyball League was a phenomenal success, although it was organized in a very short span of time and in just a couple of Southern states.
  • More uptake of sports Content on SonyLIV post the Trai order: We have put our entire live sports content behind the paywall on Sony LIV.

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Written by Cric Editor

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