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Bira 91 to host official ICC World Cup screenings at select venues in key Indian cities

HospitalityBiz (India) – Bira 91, one of the fastest growing Indian craft beer brands, which is making its debut in United Kingdom as the Official Partner for ICC Cricket World Cup England and Wales 2019, to celebrate its association with cricket and ICC, will be hosting special live screening of ICC matches in select restaurants in cities like New Delhi, Mumbai, Hyderabad, Bangalore and Pune.

Summary

  • Bira 91, one of the fastest growing Indian craft beer brands, which is making its debut in United Kingdom as the Official Partner for ICC Cricket World Cup England and Wales 2019, to celebrate its association with cricket and ICC, will be hosting special live screening of ICC matches in select restaurants in cities like New Delhi, Mumbai, Hyderabad, Bangalore and Pune.
  • While Bira 91 has tied up with 950 restaurants in India, the special live screening of select matches will be held at Yes Minister and The Irish House at Nehru Place New Delhi, Agent’s Jack’s Andheri and The Irish House, Fort in Mumbai; The FML Lounge in Pune; Sounds Garden Cafe in Hyderabad; and Irish House Whitefield, Gilly’s Redefined Kormangala and Big Brewsky Company Hennur in Bangalore.
  • The official matches which will be screened live are India v/s.
  • The World Cup also marks the re-launch of ‘Bira 91 Blonde Summer Lager’.
  • The revamped lager will be served at official screenings and at other partner restaurants and venues across the country, which will be running special bucket of 6 offers.

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Written by Cric Editor

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