Best Media Info (India) – The rates for a 10-second spot is almost two times more than the rates of other World Cup matches
Hoping that Sunday’s India-Pakistan World Cup match would shatter all viewership records, advertisers are not shying away from buying ad inventories of Star Sports channels at a staggering price of Rs 25 lakh per 10 seconds.

Summary

  • The rates for a 10-second spot is almost two times more than the rates of other World Cup matchesHoping that Sunday’s India-Pakistan World Cup match would shatter all viewership records, advertisers are not shying away from buying ad inventories of Star Sports channels at a staggering price of Rs 25 lakh per 10 seconds.
  • The ad rate Star Sports is charging from advertisers for this match is double the rate for 10-second spots during the series.
  • Sujata Dwibedy, EVP & Head of Buying & Trading, Amplifi India, said, “The ad rates that brands have paid as a package deal with other matches are less than the rate charged for just this India-Pakistan match.
  • Ad rates for India-Pakistan matches are almost double the rates for a regular package deal.”
  • According to an industry expert, Star Sports has sold out its free commercial time for the India-Pak match and expects an almost 25%-30% jump in viewership.

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