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Uber leverages digital to divert Cricket fever to an important cause

Adgully (India) – Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind Uber India’s new campaign #ParksNotParking, which goes live today.

Summary

  • Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind Uber India’s new campaign #ParksNotParking, which goes live today.
  • The campaign aims to raise awareness about the ills of growing congestion and pollution in cities which is turning many of them into giant parking lots, thereby underscoring the urgent need to better utilise urban spaces for building parks.
  • Uber hopes its campaign #ParksNotParking will shape a movement to restrict parking and reignite passion for gully cricket.
  • Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “Increased car ownership is robbing cities of their parks and much needed green spaces.
  • Every child regardless of their ability should have access to quality play and safe spaces, especially children in urban areas.

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Written by Cric Editor

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