Best Media Info (India) – Starcom India has managed this digital-first campaign that was first launched on YouTube before moving onto TV
#SabkoChabaJaenge, a digital-first campaign created by Dabur India Ltd.

Summary

  • Starcom India has managed this digital-first campaign that was first launched on YouTube before moving onto TV#SabkoChabaJaenge, a digital-first campaign created by Dabur India Ltd.
  • Starcom India, the Media AOR of Dabur, has managed this campaign.
  • Harkawal Singh, Head Marketing, Oral Care, Dabur India, said, “Protection from Dental Problems for Strong Teeth and Healthy Gums is the core promise of Dabur Red Paste.
  • This helps make Dabur Red Paste not just a product, but an experience with a much stronger re-call factor.
  • Sabko chaba jaayenge gave us the perfect plank to have this conversation in a fun and engaging way while subtly plugging in the Dabur Red Paste benefit.”

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