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Hotstar sets new live-streaming record as India go down to New Zealand in World Cup semis

YourStory – The STAR India-owned OTT service surpassed its own previous high of 18.6 million concurrent viewers during the IPL 2019 final.

Summary

  • The STAR India-owned OTT service surpassed its own previous high of 18.6 million concurrent viewers during the IPL 2019 final.
  • The ICC Cricket World Cup might have ended bitterly for Team India and its billion fans, but STAR India-owned OTT platform Hotstar is smiling away.
  • In what turned out to be a nail-biting semi-final between India and New Zealand, Hotstar scaled a new global peak in concurrent viewership, with 25.1 million users tuning in during the 49th over.
  • By the time star all-rounder Ravindra Jadeja got out, after giving Indian fans a glimmer of hope, Hotstar’s concurrent viewership had crossed 25 million.
  • Earlier this year, Uday Shankar, Chairman of Star and Disney India, had revealed that Hotstar now has 300 million monthly active users, and accounts for 40 percent of all long-form digital content consumed in India.

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Written by Cric Editor

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