Creative Work of the Week: Apple’s ‘Shot on iPhone’ explores India’s love of cricket

The Drum – Apple’s ‘Shot on iPhone’ campaign has traveled the globe with its awe-inspiring photos and videos shot on the mobile device, from swimming with sharks to the landscapes of Dubai to exploding volcanoes.


  • Directed by Gary Land and produced by GLP Creative for TBWA\Media Arts Lab, ‘Our Game’ takes the viewer on a journey from skinny alleyways to beachside pitches – all captured in vivid detail on the iPhone.
  • For its ability to bring to life the varied nature of the game and the vibrant personalities who play it, The Drum’s readers voted the campaign the Creative Work of the Week.
  • Make sure to view our latest Best Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner.
  • And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
  • See the work by clicking on the Creative Works box below.

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Written by Cric Editor

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